Mercari launches Mercari x Japan, opens first physical store in Los Angeles

Online resale marketplace Mercari has announced the launch of Mercari x Japan, a new product offering providing direct access to inventory from its Japanese marketplace, alongside its first physical store in the U.S.

Through Mercari x Japan, U.S. shoppers can now browse a diverse range of items including women’s and men’s fashion from brands like Bape, Beams, Comme des Garçons, Hysteric Glamour, and Seiko. 

The platform also offers an expanded sneaker selection featuring Adidas, Asics, Converse, Nike, and more, along with women’s handbags from sought-after labels. Additionally, shoppers can find top toys from brands like Lego, Hello Kitty, and Pokemon, as well as Japanese collectibles such as Manga Comics, Bandai items, Sanrio, and Sonny Angel. 

Rare and nostalgic action figures from Dragon Ball, Marvel, One Piece, Pokemon, and more are also available, alongside electronics like gaming systems, video games, nostalgic toys, and accessories from brands like Nintendo, Sega, and Sony.

“This launch is the first time we are connecting our U.S. and Japanese marketplaces, enabling U.S. shoppers to purchase items from millions of sellers in Japan,” said John Lagerling, Mercari U.S. CEO. 

“When we thought about the future of resale, cross-border shopping was a natural next step in Mercari’s evolution as a truly seamless global marketplace. Interest in Japanese fashion, toys, and collectibles has been steadily increasing in recent years and the strength of the U.S. dollar makes it a great time for our customers to be able to buy directly from Japan.”

Simultaneously, Mercari is opening its first physical retail store on Melrose Avenue in Los Angeles, California. At ‘Mercari on Melrose’, shoppers can explore a variety of popular and unique fashion finds available on Mercari, including a curated collection hand-picked from Japan throughout August. The store features spaces for sellers to list items, DIY classes and events, and a partner pop-up area.

“We’re excited to provide a place for people to experience the magic of Mercari in person,” added Lagerling. “Our new store on Melrose brings to life what millions of customers love about our marketplace. Our goal is to offer a look at the diverse selection of fashion finds available on Mercari and inspire ideas for what’s possible with resale, all through an immersive storefront with friendly and welcoming service.”

Mercari was founded in Japan in 2013 with a vision to create a global marketplace and launched in the U.S. a year later. Today, Mercari is a go-to resale marketplace for fashion, toys, collectibles, vintage items, home goods, and more.

It has more than 50 million downloads in the U.S. and 400,000 new listings every day.