Merrell has announced the appointment of Pallav Tamaskar to the role of chief marketing officer, effective November 30.
As CMO, Tamaskar will be responsible for leading the U.S. footwear brand’s global marketing strategy, directing the creation of modern and integrated global integrated marketing campaigns, elevating full-funnel media planning, and driving cultural relevance through innovative product collaborations and brand-purpose programming.
“As an avid outdoor participant, I am excited to bring my passion for marketing and consumer experiences to Merrell and be a part of the team that is helping to shape the future growth for the brand,” said Tamaskar.
A consumer packaged goods and media expert, Tamaskar joins Merrell from THG, where he served as the executive vice president and managing director of Myprotein North America. Prior to THG, Tamaskar was an executive at ESPN (The Walt Disney Company) where he held multiple roles instilling game-changing category marketing tactics across ESPN masterbrand and college sports portfolio.
He has also held numerous additional marketing roles, domestically and internationally, at some of the top Fortune 100 companies including PepsiCo and Procter & Gamble.
“Pallav is an innovative leader and talent builder, with a strong track record of growing global brands and pioneering digital marketing strategies to accelerate consumer demand creation,” sais Janice Tennant, global brand president of Merrell. “
“With his experience leading brands through transformation, Pallav will be instrumental in helping Merrell tell amazing stories to deliver engaging consumer experiences that accelerate demand creation and build brand love.”
Merrell was established in 1981 by Clark Matis and John Schweizer. Since 1997, the company has been a wholly-owned subsidiary of shoe industry giant Wolverine World Wide.
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