Miniso accelerates U.S. expansion with over 20 new stores

Global lifestyle brand Miniso has opened more than 20 new stores in the United States, as part of its robust expansion strategy. 

In recent months, Miniso has entered 10 new states. The states include Michigan, Oregon, South Carolina, Arizona, Connecticut, Louisiana, Maine, Georgia, Indiana, and Oklahoma. Most recently, the brand opened five new stores, one of which is situated in Castleton Square Mall, Indiana’s largest shopping center, spanning approximately 3,500 square feet.

Miniso’s foray into new also regions also includes the central U.S., with the opening of stores in Louisiana at the Mall of Louisiana in Baton Rouge and in Michigan at the Great Lakes Crossing, the state’s largest indoor outlet shopping center and entertainment venue. Amid these expansions, Miniso is fortifying its presence in renowned shopping destinations such as the Fashion Show in Nevada and Northridge Fashion Center in California.

Looking ahead, Miniso plans to extend its reach further by entering North Carolina and New Hampshire before the year’s end. These strategic locations, often in major areas like shopping malls, business districts, transportation hubs, and community centers, aim to enhance brand visibility and attract a diverse customer base.

“We are excited to see Miniso’s rapid growth in the United States, with new stores strategically placed in key states. Our goal is to make Miniso products easily accessible to consumers across the nation, offering them the trendy and high-quality lifestyle goods that our brand is known for,” said Tyrone Li, general manager of Miniso USA.

As of June 2023, Miniso operates around 5,800 stores worldwide, with over 2,200 stores located overseas. The U.S. has become an important market for Miniso, with a presence in over 20 states and more than 40 stores in California alone. Despite focusing on the East and West coasts, the company plans to explore new regions.

“Our store expansion aligns with our dedication to bringing Miniso’s trendy and enjoyable products to a wider audience of American consumers,” Li added. 

Miniso plans to open at least 15 more stores in the U.S. by the end of the year and push ahead with its brand upgrade strategy.