PURE BEAUTY: In keeping with her spring 2024 aim to exalt women’s essence and beauty, Genny’s creative director Sara Cavazza Facchini channeled candid femininity for the season’s ad campaign.
Lensed by Italian photographer Giampaolo Sgura, black and white and color imagery features model Anne Vyalitsyna in candid poses, with no-makeup makeup and beach-waved hair. Clad in the designer’s feminine concoctions styled by Alex White, including a narrow pantsuit coated in a shimmering but sophisticated liquid-looking silver finish and a white gown cut on the bias with a ruched top, she stands against a grayish backdrop lit with cinematic light.
After tapping into celebrity models and social media personalities for recent campaigns, including Georgina Rodriguez and Sara Sampaio, Cavazza Facchini resorted to the experienced Russian model, a fixture of the Swimsuit Issue of Sports Illustrated for 10 years. She follows in the footsteps of Karolina Kurkova, who appeared in the fall 2023 Genny ad campaign photographed by Dario Cattelani.
The Genny Spring 2024 ad campaign.
Giampaolo Sgura/Courtesy of Genny
As reported, last fall, Genny opened its first boutique Stateside with a 2,700-square-foot unit in Beverly Hills. The brand only operates two additional stand-alone stores in Italy — one in Milan and one in Capri. Also last year, Cavazza Facchini marked her 10th anniversary at the creative helm of the company.