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Money in the Bank was indeed just that for World Wrestling Entertainment over the weekend in Toronto.
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The Stamford, Conn.-based company, which held its premium live event along with Friday Night Smackdown and NXT Heatwave at Scotiabank Arena over the weekend, said on Monday that the Money in the Bank event became the highest-grossing WWE arena event in Canada in the company’s history.
“Weekends that bring visitors en masse to our host cities play an important part in our planning process,” WWE president Nick Khan said in a news release. “The results are a testament to our superstars, our creative team led by Paul Levesque, our media and production team led by Lee Fitting and, most importantly, our fans who both attended and created our massive viewership.”
More than 45,000 fans attended the four events running Thursday to Sunday, including the debut of WWE Superstar Sami Zayn’s comedy show, Sami Zayn & Friends Do Toronto, which took place Thursday.
The Saturday Money in the Bank event also featured the surprise announcement of John Cena’s planned retirement in 2025.
The company also noted:
— Saturday’s show became the most-watched Money In The Bank of all time, with viewership up 46% from last year’s record-setting number.
— In partnership with Fanatics, merchandise sales were up from last year’s record-setting number, with the Canadian-themed Money in the Bank briefcase grabbing the top spot as the best-selling item of the weekend.
— Cena’s retirement announcement amassed more than 65 million social media views in the first 24 hours, making it WWE’s most-viewed social segment since WrestleMania XL.
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— Money in the Bank weekend set a revenue record for fan experience packages offered by exclusive partner On Location.
In addition to the record-setting weekend, WrestleMania XL: Behind the Curtain has amassed more than 2.3 million total viewers since its July 3 debut on WWE’s YouTube channel. The documentary takes viewers behind the scenes of the chaotic build to WrestleMania XL and features interviews with Dwayne Johnson, Cody Rhodes, Roman Reigns, Seth Rollins and WWE Chief Content Officer Paul Levesque.
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