Montblanc names new CEO

Richemont-owned Montblanc announced on Tuesday the appointment of Giorgio Sarné to the role of CEO, effective November 15.

A luxury veteran with over 20 years of experience in senior leadership roles, Sarné joins the German luxury brand from Tapestry Group, where he serves as brand president and CEO at Stuart Weitzman for the past four years. Prior to the U.S. luxury giant, the executive  held global roles in various maisons such as Veuve Clicquot and TAG Heuer. 

“I am delighted to welcome Giorgio to the group as CEO of Montblanc. His strong expertise in building soft and hard luxury Brands comes at a pivotal moment as the Maison celebrates the 100th anniversary of the iconic Meisterstück. Under Giorgio’s stewardship, Montblanc will continue to share its 118 year-old story and rich legacy of writing culture, leather craftsmanship and watchmaking in fresh and unexpected ways,” said Philippe Fortunato, CEO of fashion and accessories maisons, at Richemont.

In its most recent trading update, Swiss parent Richemont reported a 1 percent decline in first quarter sales to EUR 5.3 billion, with a slump in Greater China sales hindering sales growth in the Asia Pacific region.

By category, the group’s fashion and accessories maisons segment lifted by 4 percent, with Sarné appointment looking to build upon Montblanc’s growth in that segment.

​”I am deeply honored and excited to step into the role of CEO at Montblanc, a Maison renowned for its excellence in craftsmanship and innovation. I look forward to working closely with the talented teams at Montblanc to further nourish and celebrate the Culture of Writing globally,” said Sarné.

Earlier this year, Richemont revealed Gianluca Brozzetti, executive VP of Buccellati, had joined Vhernier’s board as executive VP “in an ad-interim CEO role,”  after the group’s acquisition of the Italian luxury jeweller.