Almost every site that is selling something has user reviews and often people depend on them. That’s also one of the reasons why sites often have fake positive reviews. Mozilla — the company behind Firefox browser — seems to have a plan to weed out fake reviews. According to a report by MS Power User, Firefox browser will soon have a “Review Checker” feature, which will tell users if a review is fake or real. Earlier this year, Mozilla had acquired Fakespot, a startup that that works on helping find fake reviews online. Mozilla, as per the report, has integrated Fakespot’s tech in the Firefox browser. The feature is expected to roll out in November.
It is expected that use of AI to write product reviews will become a common trend. Even Amazon has said that it will use generative AI to summarise product reviews. Interestingly, Mozilla is rolling out the Review Checker feature first for Amazon, Walmart and BestBuy. The November update of Firefox will bring the feature and it could spell bad news for some. Having said that, Chrome dominates the browser market whereas Firefox is the fourth most popular web browser.
How will the feature work?
Mozilla had explained that it uses a sophisticated artificial intelligence (AI) and machine learning (ML) system to detect patterns and similarities between reviews in order to flag those that are most likely to be deceptive. “Using Fakespot, a buyer is able to quickly see where deceptive reviews may be artificially inflating a product’s ranking in search engines,” the company said in a blog post.
“The addition of Fakespot’s capabilities will make Firefox customers the best equipped to cut through deceptive reviews and shop with the confidence of knowing what they’re buying is high-quality and authentic,” said Mozilla.
It is expected that use of AI to write product reviews will become a common trend. Even Amazon has said that it will use generative AI to summarise product reviews. Interestingly, Mozilla is rolling out the Review Checker feature first for Amazon, Walmart and BestBuy. The November update of Firefox will bring the feature and it could spell bad news for some. Having said that, Chrome dominates the browser market whereas Firefox is the fourth most popular web browser.
How will the feature work?
Mozilla had explained that it uses a sophisticated artificial intelligence (AI) and machine learning (ML) system to detect patterns and similarities between reviews in order to flag those that are most likely to be deceptive. “Using Fakespot, a buyer is able to quickly see where deceptive reviews may be artificially inflating a product’s ranking in search engines,” the company said in a blog post.
“The addition of Fakespot’s capabilities will make Firefox customers the best equipped to cut through deceptive reviews and shop with the confidence of knowing what they’re buying is high-quality and authentic,” said Mozilla.
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