I have a confession: hair dryers do not excite me. Not in the slightest. In a world overflowing with new beauty products and game-changing skincare, even the best hair dryers don’t enthrall me one bit—and I’m a beauty editor. When the time comes to buy a new hair dryer, it feels like a buzzkill to part with my hard-earned money on something that, let’s be honest, is a bit of a chore in my beauty routine. I practically procrastinate with my hair wrapped in a towel for as long as possible before drying my long and thick lengths, because it’s both time-consuming and boring. If I didn’t live in the UK, I’d be inclined to let my hair air dry year-round.
So when Dyson launched its Supersonic Hair Dryer (£330) back in 2016, I was lost for words. Who would willingly spend over £300 on a hair dryer? I’ve been loyal to my GHD Air Hair Dryer (£119) for as long as I can remember, and I considered this to be an investment in itself, so I couldn’t imagine dropping even more money on another hair dryer.
However, the glowing reviews have been pouring in for it ever since. The day finally came when the Dyson Supersonic Hair Dryer landed on the Who What Wear UK beauty desk. Perhaps it was a sign from the universe? It was time for me to see if this supposedly next-level hair dryer was really worth it. Scroll ahead for my honest review.