MAIN ATTRACTION: Friends and family of British rapper Skepta turned turned up Saturday night to discover his revived fashion label Mains, paraded over a tennis court runway.
Naomi Campbell, Stormzy, Maisie Williams, and Louis Theroux were among the attendees of the event at Banking Hall in London’s financial district. The musician’s designer friends – Ozwald Boateng, Matthew M. Williams, Charaf Tajer, and Mowalola Ogunlesi – were also present.
Mains was launched in 2017, and the line was put on hold two years later. It was announced earlier this year that the brand would be revived with the support of Puma.
Inspired by London, the collection offered elevated sportswear staples suitable for the courts at Wimbledon. There were also graphic knits, leather biker jackets, overalls, and boucle bombers made for all walks of life in the city. A new leather accessories line encompassing backpacks, harnesses, and holdalls was presented as well.
“We reiterate the DNA of Mains, whilst also stepping into the future. Silhouettes and shapes may feel familiar from previous collections as this is not a reset or rebrand; this is the evolution of Mains,” said Skepta, whose legal name is Joseph Adenuga.
“The time I’ve spent in the studio with the team, conceiving these pieces and personally embellishing much of what you see today, has been both a beautiful and nourishing process. This collection, these fabrics, these techniques are a piece of me,” he added.
While some were expecting a performance toward the end of the show, as it’s become so common with celebrity-led fashion projects, Skepta took the audience by surprise with a heartwarming moment at the finale. He trotted down the runway with his daughter River and posed together in front of the cameras.
Following the show, the collection was available for purchase at Dover Street Market.