Naturalizer launches Gen N Project with Deepica Mutyala

Caleres-owned Naturalizer announced on Wednesday the launch of the Gen N Project series for spring 2024, with an inaugural partnership with Deepica Mutyala, the founder, and CEO of Live Tinted. 

This initiative aims to redefine comfort for women through partnerships with influential figures and brands driving inclusivity and transparency in the fashion industry.

Through Live Tinted, a platform amplifying underrepresented voices, Deepica Mutyala has dedicated her career to championing multicultural beauty, aligning perfectly with the brand’s mission to innovate for inclusivity. As part of the collaboration, Deepica has chosen Unicorn Island Fund as the beneficiary, supporting their work in changing the perception and value of girls and women.

“My intention is to lead by example, to show other brands they can do it too. I hope for a future where we no longer have to call out inclusivity or representation. That it can just exist,” said Deepica. 

“It’s been a dream of mine to do a fashion collaboration. Finding the right partner that embraces my vision, my message of inclusivity and representation. It felt clear to me that Naturalizer is aligned with the same values as Live Tinted and that is why I chose them.”

The collaboration introduces the limited-edition capsule collection named ‘Illuminate’, featuring an easy-to-wear slide designed with the modern woman in mind. Offered in two heel heights, the shoe comes in three transparent tints, named 1, 2, and 3, reflecting Live Tinted’s concealer shades and retailing for $125.

Angelique Joseph, senior vice president of design and development at Naturalizer, added, “Deepica brought meaningful intention to the partnership, challenging us to weave in the symbolism of transparency in some capacity in the shoe design. Illuminate was created using a new material for Naturalizer that allows your own skin color to be seen through the three semi-transparent tones of the shoes, allowing every woman to find the shade that celebrates her skin tone, making her feel seen.”

The collection launches with a campaign captured by Daymion Mardel, and features Deepica, along with entrepreneur and journalist Lauren Chan, and body positivity activist Khrystyana.