New Balance lands in Edinburgh’s St James Quarter

Edinburgh’s St James Quarter has welcomed another major addition to the central shopping district with US sports brand New Balance joining the retail line-up.

Featuring a curated selection of core lifestyle products, the store stocks popular models such as its the 9060 and 530, next to the latest running and performance styles.

The premium ‘Made in UK’ and ‘Made in USA’ collections are also available, “offering footwear and clothing for sneaker enthusiasts and those seeking high-quality craftsmanship”.

Designed with central seating areas, its new retail concept aims to offer a space that encourages customers to gather, find inspiration, and explore their personal style.

The store also integrates visual storytelling that highlights the origins and makers behind select products. “This approach reflects New Balance’s position at the intersection of sport and culture, appealing to both style-conscious shoppers and athletes in search of performance-driven gear”, the brand said.

Meanwhile, according to local reports, retail investor Redical Holdings is understood to be the frontrunner to buy a stake in St James Quarter. Part-owner Nuveen put its 25% stake up for sale in June. The remaining shares in the £1 billion development are owned by Dutch fund APG.