From February 11 to 13, Scoop will be returning to its home turf of
Olympia West, Kensington, where it will host an expanded roster of 250 new
designers spanning women’s fashion, luxury home, beauty, lifestyle and
menswear. This edition, the event is following the theme ‘A Return to
Wonderment’, where visitors are invited to explore “romance and glamour
while epitomising quintessential Britishness and humour”.
The selection of brands has been curated by founder and managing
director of the London trade show, Karen Radley, who said in a release:
“Scoop stands out because we are constantly evolving and introducing new
and emerging brands from all over the world that I feel are poised to have
a great impact on the UK market. The new designers this season are all
completely unique with innovative and beautiful collections that visitors
to the show will be excited to discover.”
From the US to Taiwan
Its emphasis on backing international names is already fully affirmed in
the lineup of brands attending Scoop for the first time. The New Society,
for example, leans on its Spanish heritage in the creation of its women’s
and childrenswear lines, while Indian-born Tanavana blends its own heritage
with cultural modernity to offer a contemporary collection of signature
colours and prints.
Meanwhile, Storywear will also enter the show with a ready-to-wear
collection entirely “handmade from 100 percent upcycled denim jeans,
factory deadstock and other waste fabric”. The “zero-waste” brand, founded
in Taiwan, uses its platform to both push for a circular economy while
supporting makers from disadvantaged backgrounds, a concept that garnered
it a prominent place at both Taipei and London fashion weeks.
France takes a big scoop
If there was one region, however, that appeared to have a solid grasp on
Scoop, it was that of France, from which a wide assortment of participating
brands will descend for the trade show. Among the first timers is 17H10
Paris, a suit specialist that utilises “responsible fabrics” in the
formation of its feminine tailoring. Parisian design studios Diega, Tara
Jarman and Wild will also be present, each bringing their own take on the
city’s fashion codes. While Diega and Wild bring to the table cultural
influences for their lines of essentials, Tara Jarman’s collection puts a
spotlight on colour.
Other notable brands to look out for are that of Les Racines du Ciel, an
alpaca wool specialist; MoEa, a sustainable sneakers brand using
bio-materials for its footwear; Mat de Misaine, a label inspired by the
marine aesthetic; and Ines de la Fressange, a Scoop regular and eponymous
brand of the famed model.
