Ouai inks partnership with fitness brand Barry’s

Hair care brand Ouai announced on Thursday the launch of its exclusive amenities partnership with global fitness brand, Barry’s. 

​The two-year partnership will bring a collection of Ouai product offerings to Barry’s studios across the U.S, and serves as Ouai’s first foray into the fitness realm.

From February 22, Barry’s members across the U.S. will have access to Ouai’s best-selling products including a new 32 fl oz sizes of the Detox Shampoo, Body Cleanser, and Medium Conditioner, alongside the brand’s Hand Wash & Hand Lotion at every wash station. Additionally, clients will experience Ouai’s very first Detox Face Cleanser (exclusive to Barry’s) made with glycolic acid to gently cleanse and exfoliate. 

“We love looking for new Ouais for people to experience the brand, and getting into locker rooms felt perfect because it’s a time where people really luxuriate in feeling clean,” said Hannah Beals, chief brand officer at Ouai.

“Barry’s is the ultimate fitness destination, and the perfect partner for us with an equally hyper-engaged community and premium brand experience.” 

Ouai’s product offerings will also be featured within Barry’s upcoming studio openings across the country this year, including Scottsdale, Santa Monica, Studio City, Newport Beach, and a brand new LA flagship studio in West Hollywood.

“Given our commitment to sustainability as well as our desire to provide clients with the cleanest and most premium products, we’re confident that this partnership with Ouai will deliver on these brand promises,” said Joey Gonzalez, global CEO of Barry’s.

“I’ve actually been using Ouai products myself for over a year since one of our clients, Jen Atkin, introduced me. I can’t wait for Barry’s clients to experience these high quality products and enjoy the best shower straight after the best workout in the world.”

Founded in 2016 by hairdresser Jen Atkins, Ouai is a minimalist hair care brand known for its sophisticated scents. Since its inception, the brand has expanded it into body products, fragrances, candles, lifestyle products and merch.

In 2021, US consumer goods giant Procter & Gamble acquired Ouai for an undisclosed sum.