Pacsun partners with Selena Gomez’s Rare Impact Fund

Pacsun has announced a new partnership with Selena Gomez’s Rare Impact Fund for Mental Health Awareness Month. 

As part of the partnership, Pacsun customers will now have the opportunity to contribute to this cause directly. Starting this month, donations to the Rare Impact Fund can be added to every purchase made online and in-store.

Pacsun will leverage its social media following of over 6 million. The brand plans to use creative and engaging content to drive awareness, raise funds, and advocate for mental health care access, stigma-free community support, and culturally responsive resources.

“We are proud to share that we have partnered with the Rare Impact Fund to further our shared missions of empowering young people to care for their mental health,” said Pacsun CEO Brie Olson. 

“Pacsun will collaborate with the Rare Impact Fund to raise awareness to destigmatize mental health, direct funding to youth mental health organizations and expand access to educational resources across the globe.”

The collaboration, an extension of Pacsun’s long-standing social impact initiative PacCares, aligns with the Rare Impact Fund’s goal to raise $100 million to support organizations dedicated to enhancing mental health services for young people globally.

“We are thrilled to join forces with Pacsun in our shared missions to raise awareness and funds for organizations providing critical mental health services for young people everywhere. We look forward to bringing our communities together as we reach more young people and individuals seeking supports through this partnership,” added Elyse Cohen, president of the Rare Impact Fund.