LONDON – Pamela Anderson will present the inaugural Pandora Leader of Change Award at the Fashion Awards, which will take place Monday, Dec. 4 at Royal Albert Hall in London.
The British Fashion Council and Pandora said the new award is meant to celebrate a person “who leads with innovation to create positive change globally. They consistently challenge the status quo. Their work is empowering, progressive and forward-thinking.”
Both companies said that in alignment with those principles, the award will be presented by Anderson, a global ambassador for the Danish jewelry brand.
Anderson said she was proud to be handing out the award.
“Being a pioneer and being yourself is difficult to do in a world like today, which is constantly telling you to be something else. It is challenging to choose the path no one has walked before, and speak the words that aren’t the ones everybody else says. In times where trends take the entire globe within the blink of an eye, we desperately need these unique thinkers who dare to step out of the sameness we see across so many platforms today,” she said.
Anderson, who has evolved from actress to social and animal rights activist over the years, is also the face of Pandora Lab Grown Diamonds, a range offering diamonds that are grown, cut and polished with 100 percent renewable energy and set in recycled silver or gold.
The Fashion Awards is the primary fundraiser for the BFC Foundation. The event aims to spotlight creative talent, and examine the past year in fashion through the lens of “purpose, excellence, and creativity.”
The BFC Foundation is a charity that supports, education, grant-giving, and business mentoring. In fiscal 2022-23, the BFC said it remitted more than 1.2 million pounds in funds to designers and scholars.