Pentland Brands takes the Segura route to improve supply chain transparency

As part of its commitment to improve brand-wide ethical and sustainable actions, Pentland Brands has formed a strategic partnership with Segura. 

The supply chain software solutions provider is tasked with mapping Pentland’s entire multi-brand, multi-tier supply chain “from the first tier to raw materials — across its global operations”.

Segura will also help the UK-based owner of brands such as Speedo, Berghaus and Endura to track suppliers’ sustainability progress and measure and manage compliance. 

The data captured will then help consumers with their buying decisions, Pentland said. 

It described the alliance as a “significant move forward in transparency and traceability [as] part of [our] ‘100-1-0’ sustainability strategy [while committed] to being a positive business for people and planet”. 

Launched in November 2021 during COP26, the Pentland Brands 100-1-0 strategy outlines three key goals to be achieved by its centenary year in 2032, helping 100 million consumers live healthy active, sustainable lives, supporting one million people in its communities and reaching net zero.

Sara Brennan, positive business director at the firm, said: “Our supply chain is complex and, with consumers demanding increased transparency from all businesses, we’re proud to be reaching this milestone with Segura. Investing in the right sustainability tools is essential to driving towards our 100-1-0 goals.”