Perry Ellis and Original Penguin have announced the expansion of their partnership with University of Miami Athletics.
As part of the partnership, building on a longstanding relationship with the Miami Hurricanes, Perry Ellis and Original Penguin are set to introduce a range of fan-focused initiatives at various athletic events throughout the year.
As official partners of University of Miami Athletics, they will expand their presence across a variety of sports, including football, basketball, baseball, and tennis.
“We’re incredibly excited to continue our support of the University of Miami Athletics through new collaborations that will bring us closer to the greater campus community,” said Oscar Feldenkreis, CEO of Perry Ellis International.
“As a longtime Hurricane partner, I’m pleased to align our brands with the resilience and determination of the University of Miami’s student-athletes.”
One of the key components of this collaboration is the introduction of an immersive ambassador program. This initiative will feature student-athlete brand ambassadors from a variety of Hurricane athletic teams. Additionally, the Community Suits program will outfit students with professional attire, ensuring they are dressed for success both on and off the field.
Fans can look forward to fashion makeovers, tailgate experiences, and a Fan Zone that caters to all ages. Perry Ellis and Original Penguin will also introduce a pickleball court outside of Hard Rock Stadium during the football season.
“We’re thrilled to be continuing this relationship with the Perry Ellis family,” added Chris Maragno, senior vice president of global partnership for Miami Hurricanes.
“With the help of Perry Ellis and Original Penguin we’re looking forward to the continued development of our program for our student-athletes and the elevation of fan experiences that will continue to make the Miami Hurricanes’ fan experience unforgettable. We look forward to an exciting 2024-2025 athletic season.”
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