Philipp Plein launches No Limits Platinum perfume

In parallel with TFWA, one of the leading international trade shows in the travel retail sector, Philipp Plein has staged an exclusive event at his villa in Cannes, presenting his label’s latest novelties in fragrance, eyewear and watches. Under a starlit sky, while an orchestra played in the Jungle du Roi (the king’s jungle), amidst palm trees, luxuriant flowers, swimming pools and fountains, the German designer and businessman talked to FashionNetwork.com about his brand-new perfume. 

The new fragrance is called No Limits Platinum, a reference to the freedom of a credit card with no spending limit. “When you have a credit card, what else would you want except for unlimited credit?” Plein asked. “And if you are a woman,” he added, “perhaps you wish to feel like a femme fatale, and this was the inspiration behind the name of my two women’s fragrances, Plein Fatale, whose container is shaped like a champagne bottle, in classic or rosé version, the latter with fruitier notes.” The range is completed by a perfume with a bottle shaped like a large 3D skull, almost a collector’s item. “It looks like an art object, and it’s priced at around €360,” said Plein.
 

“I remember that as a young man I couldn’t afford expensive designer clothes, so I was happy enough to ‘wear’ their perfumes. I remember especially the Armani and Calvin Klein fragrances, whose bottles I used to keep. When I decided to venture into the world of perfume, I called on Alberto Morillas, a legendary ‘nose’ in the sector, the man who created CK One, the first-ever unisex fragrance, and my mother’s favourite perfume, Opium by Yves Saint Laurent, as well as Armani’s Acqua di Gio and many other world-famous fragrances,” said Plein.
 

No Limits Platinum is a green, aromatic eau de parfum created using powerful, rare ingredients, resulting in a blend of intense, engaging notes. The fragrance unfolds in three seductive stages, starting with explosive notes of tangerine to sharpen the senses, followed by intensely fresh notes of calone and aldehydes. The scent of sage then meets bold notes of silver pine, balanced by lavender. The end notes are a warm blend of moss, ambroxide and patchouli.
 

The platinum-coloured packaging is in bold Philipp Plein style, simulating a credit card bearing the label’s trademark skull emblem. The year of Plein’s birth, 1978, is embossed on the card, also a reference to 78 as the atomic number of platinum, clearly symbolising Philipp Plein’s boundless vision.

Among the novelties presented by Plein on the French Riviera, also the eyewear produced under license by De Rigo. “[De Rigo] is a fantastic company, still family-run. They make high-quality glasses, with absolute attention to detail, the way I want it. We’re currently working on price positioning, to introduce a more democratic product, at around €250-260. Our eyewear is richly decorated, the glasses look almost like jewellery, and they’re hugely successful. I believe that, with lower prices, we could further broaden our retail presence,” said Plein.
 

A new entry in the label’s watches line was also on show. “Our Swiss-made watches project started in Geneva two years ago with our partner Timex. For the first time, we’ll be introducing a tourbillon model this year,” concluded Plein.