Philipp Plein opened a new Plein Sport boutique in Las Vegas on Saturday.
The new 1,248-square-foot store is characterized by custom Philipp Plein fixtures and black marbling as its primary design element. The store houses the main Plein Sport collection and a range of accessories, including eyewear by Derigo, and watches by Timex Group.
Meanwhile, sneakers are on full display, showcased within LED lighting fixtures. Notably, the boutique highlights a collection of ten exclusive Plein Sport Tiger edition sneakers, paying tribute to the metaverse, cryptocurrency, and the world of NFTs.
Rooted in a DNA of activewear made from innovative fabrics, Plein Sport departs from traditional fashion staples like denim, leather, and heavy applications. The company aims “to offer a brand-new store experience, where people will enjoy a different environment, where connection and social networking will be at the center, as well as elevated, high-tech, performance product content,” according to a news statement.
German designer Philipp Plein founded his namesake luxury fashion brand 25 years ago. The brand is based in Lugano Switzerland and owns, operates and develops the Billionaire and Plein Sports brands.
The new store joins other Philipp Plein Las Vegas locations.
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