Princess Polly to open first New York City store in SoHo

Princess Polly is set to open a new store at 514 Broadway in New York City’s SoHo neighborhood, in early 2025.

The two-level, 8,000-square-foot SoHo location will feature over 5,000 Princess Polly styles, including a full range of apparel, footwear, and accessories. 

In line with Princess Polly’s current retail experience, the store will be designed for social media appeal, offering an Instagram-ready photo booth and large LED screens showcasing the latest collections. Completing the space is 12 fitting rooms and unique furniture. 

“We’ve listened closely to our U.S. customers and know there is appetite for more Princess Polly stores, so we’re thrilled to put Princess Polly on the map in one of the biggest and most exciting cities in the world,” said Eirin Bryett, co-CEO of Princess Polly. 

“With a spacious layout, various photo opportunities, and a broad selection of our latest styles, this store supports our larger strategy to make Princess Polly’s in-person experience accessible to more customers. This milestone SoHo location represents the next chapter in Princess Polly’s evolution as we continue to blend digital innovation with immersive retail experiences that resonate with our Gen Z and millennial community.”

Earlier this year, Princess Polly announced plans to build its brick-and-mortar presence with new stores at Scottsdale’s Fashion Square, San Diego’s Fashion Valley, Boston’s Newbury Street, Santa Clara’s Valley Fair, and Irvine Spectrum Center in Orange County.

The company’s first physical store debuted in Los Angeles at Westfield Century City in 2023.