PUCCI ASANA: After launching its second ski capsule collection with French brand Fusalp, Pucci is now embracing asanas in style, dropping a dedicated yoga line on Thursday.
The range aims to celebrate the lifestyle approach embedded in the Florentine brand established in 1947 with one of artistic director Camille Miceli’s favorite activities and personal fondness for wellness.
“We know the importance of taking care of ourselves and yoga is one of the best ways to engage both body and the mind,” Miceli said. “When I started practicing yoga, it really changed my life. It anchors me in the present and brings a kind of balance that I carry through my days.”
For the occasion, Pucci’s iconic Marmo (marble) print in shades of blue was splashed on a range of yoga essentials. These include a pair of leggings and crop tops in lightweight stretch eco-Lycra that feature graphic cutouts, as well as bikini sets, cotton T-shirts and a sweatshirt in the same pattern.
Most pieces also come with elastic jacquard logo bands, adding a sporty vibe to the stretchy items or a more daring touch in shorts with a crisscross construction at the waist.
The Pucci yoga capsule collection.
Maxime Bony/Courtesy of Pucci
The wavy graphic additionally informs a soft blanket for downtime; a yoga mat rolled in a fuchsia carrying strap, and a glass water bottle, which round out the collection.
Retailing at between 100 and 590 euros for the sweatshirt, the range drops at Mytheresa, in addition to Pucci’s e-commerce and a selection of its stores worldwide.
The project marks the continuous collaboration between the retailer and the LVMH-owned brand, which started at the first event Miceli hosted in Capri in 2022 to present her debut collection “La Grotta Azzurra.”
The Pucci yoga capsule collection.
Maxime Bony/Courtesy of Pucci
There, Miceli invited guests to take part in dedicated yoga classes with her own personal teacher as part of the two-day experiential event.
Since arriving at the creative helm of Pucci in 2021 — she was previously Louis Vuitton’s accessories creative director — Miceli has focused on exalting the glamorous lifestyle aspect of the brand, hosting a similar experience also in Saint Moritz, before embracing the runway show format last year in Florence. As reported, the brand will be heading to Rome for its next show, scheduled for April 4.
The Pucci yoga capsule collection.
Maxime Bony/Courtesy of Pucci