Pucci set to showcase in Rome on April 4, 2024

Continuing her tour of Italy, Camille Miceli, who has led the creative vision at Pucci since September 2021, has revealed plans for a fashion show in the capital city on April 4. The upcoming show will highlight Vivara, “one of the house’s most iconic prints, dating back to 1965 and featured in all the archives,” as stated by the brand in an official statement.

No specifics have been disclosed yet regarding the exact location of the show. However, this new venture solidifies Pucci’s fresh strategy of presenting itinerant collections available for immediate purchase in a “see now buy now” format. After an initial “experiential” presentation in Capri, Miceli headed to the Swiss ski resort of Saint-Moritz to showcase her second collection. Subsequently, she organized her first fashion show for the brand in Florence this past May.

Right from the outset, the brand’s primary focus has been on re-establishing ties with its origins, traced back to its establishment in Florence in 1947 by Emilio Pucci. This vision centers around a ‘resort’ philosophy, embodying a vibrant lifestyle characterized by lighter fabrics and a vibrant color palette. Acquired by LVMH in 2021, which took complete ownership after holding the brand since 2000, Pucci made an early decision to deviate from the traditional formats and seasonal cycles prevalent in the luxury industry. This strategic shift is now proving successful and evident in the brand’s burgeoning younger clientele.