Puma opens flagship store in Las Vegas

Puma has opened its second North American flagship store in Las Vegas. 

Located on the iconic Las Vegas Strip, it opens within BLVD Las Vegas, a new development that is currently the largest standalone retail and entertainment-fueled destination on The Strip.

The 25,000-square-foot, three-story retail destination was designed to blend sports, fashion, and technology. The store redefines brick-and-mortar retail with immersive features like a professional-grade F1 racing simulator, an interactive arcade, and a customization studio.

In terms of products, the store houses sportstyle, basketball, motorsport, golf, running, training, soccer and kids, as well as collections designed by select brand ambassadors and athletes.

The store also offers exclusive Las Vegas-specific apparel and footwear in the “Vegas Shop”, where customers can win prizes by pulling the lever on the video wall slot machine.

“I am thrilled that we are opening a state-of-the-art flagship store in Las Vegas as part of our brand elevation strategy. Located along the iconic Las Vegas Strip, this flagship allows us to expand Puma’s presence in North America to connect with U.S consumers and international visitors alike,” said Arne Freundt, chief executive officer of Puma. 

“I believe that our new Las Vegas Flagship is essential for conveying the true character of our Puma Brand and for creating an immersive, interactive shopping experience as it will redefine in-person shopping by seamlessly merging sports performance, latest fashion trends, and technology.”

The flagship is Puma’s second in North America, following its 609 Fifth Avenue store in New York City.