Qurate Retail appoints new chief merchandising officer for HSN

Qurate Retail Group announced on Monday the appointment of Rosalia Bucaro to the role of chief merchandising officer for HSN, effective immediately.

Reporting to Stacy Bowe, president of HSN, Bucaro will oversee the strategic direction of merchandising, planning, programming and business development across all product categories and the home shopping network.

With her team, she will focus on revitalizing product assortment, forging dynamic celebrity partnerships and creating a merchandise assortment that resonates with existing and new customers across all channels, according to a press release.

With over two decades of experience in fashion and merchandising, Bucaro comes to the shopping channel from Rue Gilt Groupe, where she served as executive vice president. In this role, she oversaw all aspects of fashion including women’s, men’s, and kids’ divisions, as well as the European luxury division.  Prior to joining Rue Gilt Groupe, Bucaro held various senior positions in merchandising at U.S. department store Bloomingdale’s.

“Rosalia’s passion for our brand and deep expertise in delivering exceptional customer and product experiences will be essential to the continued success and growth of HSN,” said Bowe. 

“Her skillset, leadership and customer-focused mindset are a tremendous addition to our already strong merchandising and leadership teams, and we look forward to the energy she will bring.”

Qurate Retail Group comprises six retail brands – QVC, HSN, Ballard Designs, Frontgate, Garnet Hill, and Grandin Road – and is the largest v-commerce firm globally, reaching more than 200 million homes worldwide via 15 television channels.