Ralph Lauren expands in Canada with digital platform, first luxury store

Ralph Lauren has set its sights on Canada with the launch of a dedicated digital commerce platform and its first Ralph Lauren store in the country. 

The brand opened this month its first Canadian store in Toronto’s Yorkdale Shopping Centre, marking the beginning of a planned expansion in the country.

The store houses a selection of men’s Purple label and women’s collection, along with Polo Ralph Lauren men’s and women’s collections. It also offers dedicated client services, including private styling appointments, alterations, repairs, and made-to-measure tailoring.

The move builds upon Ralph Lauren’s existing presence, which includes 12 outlet stores across the country and a substantial wholesale presence in key retailers such as Hudson’s Bay, Sporting Life, and Harry Rosen. The company has ambitious plans to open several more Ralph Lauren stores in various Canadian cities in the coming years.

Beyond retail, Ralph Lauren is also launching a Canadian digital commerce platform, RalphLauren.ca, which will offer the complete range of iconic brands, including Purple Label, Ralph Lauren Collection, Polo Ralph Lauren, Double RL, and Lauren. The digital platform will offer men’s, women’s, and children’s apparel, accessories, and footwear, along with select home items. 

The English version of the Canadian digital commerce site is expected to launch on October 11, while a French-language version for the province of Quebec has not been confirmed.

“Ralph Lauren’s ethos of timelessness and authenticity has inspired and connected with our Canadian consumers for decades, and we’re excited to bring a more holistic expression of our brand to Canada,” said Bob Ranftl, regional chief executive officer for North America at Ralph Lauren Corporation. 

“We look forward to serving our consumers throughout Canada with enhanced and elevated experiences that reflect our luxury lifestyle point of view.”

In addition to North America, Ralph Lauren is also actively expanding its presence in Asia and Europe as part of its plan for sustainable, long-term growth and value creation.