Reebok has signed Julian Edelman, the former wide receiver-turned-podcaster, as its newest ambassador.
Edelman, who played for the New England Patriots for 12 years and was known for his grit on the gridiron, will also be featured in the brand’s latest campaign. He will be used in other campaigns and product launches throughout the coming year, the company said.
Edelman said, “Reebok has always represented the determination and resilience needed to succeed both in sports and in life. We had a great time on set shooting the campaign, and teaming up felt like a natural fit. I’m excited to inspire the next generation of athletes to achieve their goals with Reebok and me by their side — always ready for what comes next.”
Edelman has become a podcaster since retiring from professional football.
Courtesy of Reebok
“We are incredibly excited to have Julian Edelman join the Reebok family,” said Stefani Fleurant, executive vice president of marketing, sports and lifestyle at Authentic Brands Group, owner of Reebok. “His journey from an underdog to a star athlete resonates deeply with Reebok’s commitment to excellence and a growing community of dedicated athletes. Collaborating with, supporting and elevating athletes who defy expectations and push the boundaries of what’s possible is a part of Reebok’s core values. We are continuing that today with Julian.”
The campaign launched on Tuesday and is centered around Reebok product that will be sold at Walmart.