The company is eying to tap business through small retailers and street vendors. The vendors will offer a glass or can of Campa to customers when they will buy food from them. The strategic move has already been implemented in Bihar and West Bengal. The rate is already cheap and it would help them sell the product.
Leaving no stone unturned to establish Campa among top cola brands, Reliance Industries has come up with a new strategy for the upcoming festive season. As the segment is being already led by the top players like Coca-cola, Pepsi and Thums Up, the Mukesh-ambani led company has decided to offer a lower price in comparison to others by making its presence in different parts of the country.
The company is eying to tap business through small retailers and street vendors. The vendors will offer a glass or can of Campa to customers when they will buy food from them. The strategic move has already been implemented in Bihar and West Bengal. The rate is already cheap and it would help them sell the product.
Taking a step ahead with others, the company is offering a 200 ml bottle of Campa for Rs 10 at Jio Mart while the leading brands like Pepsi and Coca-cola are offering 250 ml for Rs 20. The company has slashed its price by Rs 10-20 on a 500 ml bottle. Campa is being sold online only and a customer can get it from Reliance super markets. The product is also available at kirana stores across the nation.
Reliance Industries has also stepped up to ensure the presence of its brand in other states where it hasn’t. The drink is available in West Bengal, Uttar Pradesh, Bihar at slashed price. It has a presence in southern states like Telangana and Andhra Pradesh where Coca-cola has dominated for years.