Revolve launches holiday shop at The Grove in Los Angeles

Revolve Group announced on Thursday the opening of a seasonal pop-up shop at The Grove in Los Angeles, from November 14 to January 4.

The holiday shop promises a winter-themed experience, highlighting top selections of holiday apparel, accessories, and curated gifts for shoppers. Visitors can expect a product range across apparel, beauty, and home goods.

The shop will feature a dedicated Fwrd shop-in-shop showcasing a luxury assortment of designer brands and unique vintage finds from Fwrd Renew. Likewise, the Holiday Shop will feature rotating activations and shop-in-shops from in-house brands including Helsa and L’Academie and exclusive brand partners including Alexander Wang.

Other labels featured at the holiday shop include Majorelle, Grlfrnd, Guizio, Lioness, Ser.o.ya, and Cult Gaia on the Revolve side, while Fwrd will bring in Christopher Esber, Eterne, Magda Butrym, The Attico, and Wardrobe NYC.

Lastly, the shop will also incorporate experiential elements from curated edits to meet-and-greets with style influencers, creating a dynamic shopping experience throughout the season.

“We are excited to open the Revolve Holiday Shop at The Grove, marking a significant step forward in expanding the physical presence of both Revolve and Fwrd,” said Michael Mente, co-founder and co-CEO, Revolve Group Inc.

“After proven success with pop-ups and our recent venture into brick-and-mortar, we wanted to introduce a new customer touchpoint during the holiday season and what better way to do that than in our hometown and at The Grove – the most highly trafficked destination for holiday shopping in Los Angeles. The Holiday Shop embodies our commitment to delivering immersive experiences that resonate with our customers, and by enhancing our physical footprint, we aim to deepen connections with our community and showcase the innovative spirit that defines our brands.”