Revolve launches mobile fashion game Bellemint in the US

Revolve has launched its mobile fashion game Bellemint in the U.S. market. 

Created in partnership with Muus Collective, Inc. and Griffin Gaming Partners, the platform combines shopping with mobile gaming. 

In particular, it allows players, known as Stylists to explore Revolve and Fwrd’s latest collections, customizing looks and avatars in a dynamic virtual world that bridges digital engagement with real-world shopping.

The game, which has gained popularity in Canada, Australia, and New Zealand, allows players to design unique outfits from Revolve’s popular brands, including A.L.C., Andrea Iyamah, Bronx and Banco, Hemant and Nandita, Maria Lucia Hohan, Rococo Sand, enhancing their creativity through styling challenges and interactive avatars.

Likewise, players can unlock a limited-time 20% discount to shop on Revolve upon reaching new levels in the game, while upcoming updates are expected to offer more loyalty benefits. 

“The launch of Bellemint marks a strategic advancement in retail, merging immersive digital engagement with real-world shopping incentives,” said Michael Mente, co-founder and co-CEO, Revolve Group Inc.

“At Revolve, we’re committed to pushing boundaries, and this partnership with Muus Collective enables us to reach new audiences and strengthen customer engagement and loyalty through innovative experiences. By blending virtual and physical shopping, we’re elevating our brand presence with the potential to drive measurable growth for Revolve and Fwrd.”