Roksanda continues collab blitz with second FitFlop link-up

Fresh from her unexpected collaboration with the BFC and George at Asda, Roksanda Ilinčić and FitFlop have unveiled the second offer in their ongoing collaboration.

The new seasonal link-up brings the comport shoe back to the runway as “a celebration of female founders and the union of two entrepreneurial powerhouses to deliver a much-desired footwear collection conceived by women, for women”.

The shoes include the Roksanda label’s signature vibrant colour palette with the product line-up described as “architectural-yet-feminine”.

They take inspiration from the SS25 ready-to-wear collection with “sweeping curves and flowing lines [that] accentuate circular cutouts; contrasting textures such as extra-long, shaggy shearling and robust box leather [that] all collide to create dynamism, dimensions, drama”.

And it all comes with FitFlop’s engineering within the sole, the brand debuting a special iteration of its Microwobbleboard technology. 

Roksanda’s initial FitFlop collab was unveiled with the AW24 collection and has just debuted for sale online.

The new collab was part of the catwalk collection with 16 of the looks being styled with the FitFlop x Roksanda footwear.

Roksanda also recently collaborated with premium womenswear brand Jigsaw. The brands have now completed two link-ups, the second one this year coming on the heels of last autumn’s “sell-out success”.