Rokt adds new ANZ, EMEA heads

E-commerce tech firm Rokt has appointed Marc Allsop to the role of head of EMEA, in addition to Mick O’Brien to the role of head of Australia and New Zealand, as it continues to bolster its leadership team to drive growth.

The executives will focus on business development in their respective markets and report directly to Rokt chief revenue officer, Craig Galvin.

Allsop is a seasoned global commercial leader with extensive experience across payments, loyalty, B2B and B2C marketing. He previously served in global leadership roles at American Express and Aimia, as well as in early-stage companies in the fintech and adtech spaces, where he drove commercial growth through partnerships with leading UK banks and retailers across multiple verticals. Most recently, the executive served as chief commercial officer at Ecrebo, a retail customer engagement solutions company.

Likewise, O’Brien is a sales leader with more than 20 years of experience in the Australian technology industry. He most recently served as VP of sales, JAPAC, at EasySend, a no-code customer engagement platform for finance and insurance companies. Prior to that, he was managing director of JAPAC, for Datorama, a Salesforce company, where he launched new markets and teams in Australia, Japan, and Singapore.

He also spent 10 years with Sizmek (formerly MediaMind), where he led sales and client success operations across the North America and APAC regions.

“Marc and Mick are incredible leaders with strong histories of building long-lasting client relationships and growing sales teams that consistently exceed targets and outperform year after year,” said Galvin. “We are excited to welcome them both to the team to grow Rokt’s presence in these critical global markets.”

The new appointments are the latest in a series of C-suite hires at Rokt as the firm looks to to enhance its leadership team. Over the past 12 months, Rokt has appointed Doug Rozen as chief marketing officer, Craig Galvin as chief revenue officer and Srishti Gupta as chief product officer.

The tech firm has recently expanded its EMEA client roster with the addition of Deliveroo, ASOS, Boohoo and Morrisons in the region, and recently announced the expansion of its New York headquarters, the acquisition of AfterSell, a Shopify partner, as well as the expansion of its partnership with Red Bull Racing to foster diversity in Formula 1 and support women in STEM fields across the globe.