LONDON — Sabina Bilenko is building on its bespoke business, launching a high ready-to-wear line in-store and online at Harrods.
Founded by Uzbekistani-born twin sisters, Sabina and Diana Bilenko at the beginning of the COVID-19 pandemic, the London-based brand draws inspiration from their past.
“We were born in Uzbekistan where there is a rich history of craftsmanship, particularly in jewelry and ornamental and gold embroidery,” said Sabina Bilenko.
“Everyone always thinks of Paris as the city of couture, but we are so proud to be based in London as there is actually an incredible pool of talented seamstresses and it is important to us to keep this skill and craft going in the city and ensure it moves on to the next generation,” Diana Bilenko added.
With its intricate beading, jewel tones, and cinched silhouettes, the label’s ready-to-wear line nods to couture craftsmanship.
Bejeweled detailing nods to the label’s atelier.
Courtesy of Sabina Bilenko
“After the success of our couture launch, we were keen to offer the Sabina Bilenko world to a new client as well as allow our existing clients to shop with us for different occasions. With ready-to-wear we have been able to offer more casual pieces but still with the Sabina Bilenko handwriting,” said Sabina Bilenko.
The sisters cite Polish painter Tamara de Lempicka, best known for her Art Deco portraits depicting 20th century aristocrats, as a key reference, seen in the sensuous slashes, pleats and folds throughout the collection’s offerings.
Make no mistake: While utterly feminine, like those de Lempicka models, the clothing is functional, too — not just for lounging about. Encompassing dresses, mini and maxi, for day or night, skirt suits, and trousers, the collection carries a sartorial edge that makes it perfect for any occasion.
The brand’s ready-to-wear launch at Harrods came about after a pop-up for the label’s line earlier in the year at the department store was met with positive reception, a natural evolution of their past collaboration.
A minidress from the collection’s new line.
Courtesy of Sabina Bilenko
“The Sabina Bilenko woman is very international, which is why we love having our showroom in London as we are able to see our clients from all over the world. She is someone who is independent, elegant, travels, appreciates craftsmanship, true quality and she knows what she wants,” said Sabina Bilenko.
Fans of the glamorous brand include India Amarteifio, Fan Bing Bing, Nazanin Boniadi, and Ciara.