sajjan jindal: MG Motor to recast dealer network ahead of deal with Sajjan Jindal Co

MG Motor India plans to overhaul its dealership network by closing underperforming ones and opening new dealers in newer locations ahead of a potential alliance between its Chinese parent and a private company owned by JSW Group chairman Sajjan Jindal, people aware of the development told ET.

The maker of Hector and Astor SUVs also assured its dealers on the sustenance of its Indian operations and brand MG post the deal, the automaker informed the dealer partners last week. The company also touched upon plans to launch new models and variants and expand the overall capacity in its communication to the dealers. “Customers are at the core of everything that we do at MG India. We are looking at all avenues of growth and expansion in the country and network development is indeed an integral part of our growth strategy. We are fortifying our pan-India presence from the current 330 touchpoints in 158 cities to 400 in 270 cities by December 2023,” a spokesperson for MG Motor India said in response to questions on the company’s plans for its retail network. The spokesperson declined to comment on capacity expansion plans and the company’s discussions with dealers saying the “questions are speculative.”

China’s SAIC Motor and Sajjan Jindal are in the final leg of forming their partnership. ET reported on October 5 that a formal announcement involving MG Motor India, the wholly-owned arm of the Shanghai-based automaker that owns the British automotive marque Morris Garages and a Sajjan Jindal-led private firm is likely to be made either later this month or by Diwali.

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