Saks Fifth Avenue expands ‘The Fifth Avenue Club’

Saks Fifth Avenue is set to expand its luxury personal shopping and styling service, The Fifth Avenue Club, with plans to increase its standalone locations to 20 by the end of 2024. 

The Fifth Avenue Club concept offers personal shopping and styling suites in exclusive locations, providing clients with one-on-one fashion expertise and a tailored shopping experience. Each suite is strategically located in high-end hotels and resorts, and recruits skilled personal stylists in local communities. 

The standalone Fifth Avenue Club suites are an extension of the brand’s existing Fifth Avenue Clubs, which are located within Saks Fifth Avenue stores. 

The latest Fifth Avenue Club location opened this week in Austin, TX, with additional openings planned for Fort Worth, TX, St. Petersburg, FL, and Rancho Santa Fe, CA, throughout the summer. These new additions complement recent openings in Savannah, GA, Denver, CO, and Minneapolis, MN.

“The success of our standalone Fifth Avenue Club suites illustrates that luxury clients are increasingly seeking one-on-one fashion expertise tailored just for them,” said Larry Bruce, president, Saks Fifth Avenue stores. 

“Since the introduction of this concept last year, we are proud to have cultivated a new, engaged client base and a skilled stylist team that delivers one-of-a-kind personal shopping and styling tailored to the unique lifestyles of our customers within each community. We look forward to continued expansion of the highly personalized service and the expertly curated luxury assortment that Saks is known for to even more clients across the U.S.”

The expansion of The Fifth Avenue Club is driven by insights into customer preferences and an understanding of potential markets. The openings will further Saks Fifth Avenue’s continued partnership with leading luxury resort operator Marriott International and its properties, including The Ritz-Carlton and St. Regis Hotels & Resorts, where nearly half of the locations are located.

In Texas, the Fifth Avenue Club has partnered with Auberge Resorts Collection for its Austin and Fort Worth locations. The upcoming opening at Rancho Valencia in Rancho Santa Fe, CA, will mark the first Fifth Avenue Club within a Relais & Chateaux property.