Saks Fifth Avenue launches ‘Gifts of Delight’ holiday campaign

Saks Fifth Avenue unveiled on Tuesday its holiday campaign, coinciding with the 100th anniversary of the flagship Saks Fifth Avenue store in New York City.

Dubbed ’Gifts of Delight’, the campaign highlights the best of the holidays through a curated assortment of gifts, winter wardrobe upgrades, new-to-Saks brands, exclusive merchandise, and experiences that also give back.

“Throughout the holiday season, we look forward to captivating customers’ imaginations and evoking feelings of joy, curiosity and delight through compelling content and memorable experiences across Saks Fifth Avenue,” said Emily Essner, chief marketing officer, Saks. 

“As a leading voice in luxury fashion, our priority is to ensure luxury shoppers receive elevated holiday offerings and inspiration throughout their shopping journeys, whether buying gifts for themselves or for others.”

Notably, Saks.com is now home to a Holiday Gift Guide Shop, with curated categories such as Gifts For Her, Gifts For Him, Gifts For Kids, Beauty Gifts, and Stocking Stuffers. 

Meanwhile, the Holiday Dressing Shop highlights the latest holiday trends, including all-over sequins, velvet blazers, metallics, and corduroy, for customers to express their personal style for holiday parties or vacation getaways.

New-to-Saks brands include The Elder Statesman and Fear of God Essentials, while up-and-coming designers such as Glass Cypress, Neous, Nicholas Daley, and Róhe have also joined Saks’ curated collection. Shoppers can equally discover exclusive merchandise for the holidays from sought-after designers like Ami Paris, Casablanca, Jacquemus, and LaQuan Smith.

“Every year, our customers seek Saks’ distinguished edit to guide them through the holiday season for one-of-a-kind gifts, party attire, vacation-ready styles and cold weather apparel,” added Tracy Margolies, chief merchandising officer, Saks. 

“We’re committed to meeting our customers wherever they are for the holidays, be it traveling or staying at home, with a fresh, seasonal assortment filled with the latest trends and exclusive products that complement their luxury lifestyles.”

For the fifth consecutive year, Saks is offering one-of-a-kind experiential holiday packages, with proceeds supporting the Saks Fifth Avenue Foundation’s mission to make mental health a priority. Notable experiences include a chance to attend a live taping of Saturday Night Live and the opportunity to have your dog featured in a Saks campaign, among others. 

At the flagship Saks Fifth Avenue store in New York City, Saks will host a pop-up Ralph’s Coffee shop on the main floor, offering signature beverages and giftable merchandise from Ralph Lauren. Guests will also find seasonal offerings at L’Avenue at Saks, which will feature a new holiday-inspired menu with festive cocktails and desserts.

Lastly, Saks’ iconic holiday windows will return, showcasing luxury fashion against a holiday backdrop.