Saucony names new global marketing chief

Sportswear firm Saucony has appointed Joy Allen-Altimare to the role of global chief marketing officer, effective immediately.

Allen-Altimare will report directly to Rob Griffiths, Saucony’s global brand president, and join the Wolverine World Wide-owned brand’s senior leadership team.

In her new role, the marketing executive will be responsible for developing and executing Saucony’s global branding initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth initiatives and expansion of the brand’s global heritage lifestyle business. 

Allen-Altimare joins Saucony with over 24 years of experience in leading brand innovation across competitive and evolving markets. Most recently, the executive served as the chief revenue officer of North America for Havas Media Network, where she was responsible for overseeing the agency’s client experience, growth and multicultural teams. Before that, she was the chief marketing officer at Kindbody, a technology-driven fertility clinic network, after serving as the chief revenue officer for EHE Health. 

“The whole Saucony team and I are excited to welcome Joy to the brand,” said Griffiths.

“She is a passionate change driver with an empathetic and inclusive approach to leadership and cultural transformation. Saucony is in an exciting period of growth, and as we focus on building a consumer-obsessed brand, part of that journey also requires establishing a winning workplace culture where everyone feels valued, invested and included. Joy possesses the abilities needed to achieve this, creating an aspirational brand and energizing people to always keep moving forward.”

Founded in 1898 in Cambridge, Massachusetts, Saucony has evolved into a burgeoning running and lifestyle brand for men and women.

In 2012, Saucony, along with Keds, Stride Rite and Sperry Top-Sider, was purchased by Wolverine World Wide in a $1.23 billion transaction.

In its most recent trading update, the Rockford, Michigan-based Wolverine said revenue fell 34.1% to $394.9 million for the first quarter ended March 30, after downsizing its business throughout 2023.