Sergio Rossi returns to UAE with new store in Dubai

Luxury Italian footwear brand Sergio Rossi has made a return to the UAE, with the opening of a new boutique in the Dubai Mall, in partnership with local luxury brand entrepreneurs, Timeless Group.

Spanning 123-square-meters, the store features a contemporary, bold design and houses the brand’s latest seasonal and iconic footwear collections, handcrafted at Sergio Rossi’s manufacturing base in San Mauro Pascoli, Italy.

“Our new partnership with Timeless Group and the opening of our new Sergio Rossi store in Dubai Mall represent a significant milestone for the company. Together we will write a beautiful and enduring story for the Sergio Rossi brand,” said Sergio Rossi’s CEO, Helen Wright. 

“We are delighted to build a deeper connection with a diverse and cosmopolitan clientele, taking inspiration from the vibrancy and momentum of this exceptional market.”

Notably, the retail space pays homage to the brand’s Italian craftsmanship and introduces Dubai to the Heritage Wall concept, a central feature in its Milan and Beijing flagship stores. Inspired by the Gallery of Lasts from the company’s extensive archives, the Heritage Wall displays original wooden shoe lasts signed by Sergio Rossi artisans, offering customers an intimate connection with the brand’s history and craftsmanship.

The Heritage Wall serves as the store centerpiece, alongside the Spring Summer ‘24 collection and timeless styles, with each pair of shoes requiring up to 120 steps and 14 hours to create.

“We are thrilled to bring this iconic brand back to the region. As a company deeply rooted in the UAE’s luxury landscape, we are proud to reacquaint Dubai’s discerning clientele with such a famed name in fashion,” added Samara Punjabi, CEO, Timeless Group.

“Our commitment extends beyond just reintroducing an iconic brand; it’s about curating an unparalleled experience of elegance and sophistication. With Sergio Rossi’s exquisite craftsmanship, we aim to elevate the standard of luxury footwear in our region, ensuring that every step taken is a testament to timeless style and refined taste.”