Shein to open Montreal pop-up experience

Global online fast fashion giant Shein is popping up in Canada once again with a pop-up experience in Montreal from July 11 to 14.

Located in the heart of downtown Montreal, at 1192 St. Catherine West, the pop-up will embrace a theme of retro glamour and nostalgic summer vibes, and house the brand’s latest women’s collections, such as Shein Mod, Shein Privé, and Shein EZwear. The event will also highlight the brand’s sustainable line, EvoluShein by Design, and activewear from the GlowMode collection.

Beyond apparel, the pop-up will showcase Shein’s diverse range of products, including SheGlam makeup, home décor, and pet accessories, alongside kidswear and menswear pieces. In terms of activations, guests will find a nail bar, which offers free custom nail designs, as well as a photo booth.

As part of Shein’s commitment to sustainability, the pop-up will host a clothing donation drive, where customers can donate their gently used clothing to the Old Brewery Mission, a local non-profit organization. It will equally feature a clothing revamp studio, allowing guests to breathe new life into their old clothing by customizing pieces with heat-pressed patches. 

Teasing fans of what is to come from Shein this summer, the brand will also highlight the latest festival-ready fashions. The move coincides with the brand’s plans to captivate music festival-goers across Canada this summer through a pop-up activation at Veld and îleSoniq music festivals, taking place in Toronto and Montreal respectively.

Shein has been leaving its mark on the Canadian market over the last year. Earlier this year, the retailer hosted its first-ever pop-up store in Vancouver and at Ottawa’s ByWard Market, as well as launched an eye-catching floral-themed streetcar campaign in Toronto.