And it’s the independence of the designers she sells, she said, which resonates with her customers: “San Francisco thrives on people who are creative. So there’s a customer who’s very conscientious, who wants to know how things are made, who cares about sustainable practices—and all of that informs how she spends her money, and who she is spending it on.” Her Presidio Heights store—housed at 3687 Sacramento Street—will carry the same mix of brands, finally allowing those who are SF residents but maybe never made it to her Oakland outpost to finally see what her store can offer in person.
In addition to the designers already mentioned, you’ll find Lisa Folawiyo, Wales Bonner, Kimeze, and Burc Akyol, as well as a local designer, Kamperett, among others. Yet there’s definitely a global view at work. “We’re able to tell the stories of designers who really care about slow fashion, the beauty of pieces which take months to make—and those aren’t necessarily coming from Paris, but maybe Africa,” McMullen said. “And people here are really embracing that.” In other words: In this city, life and style are given equal weight. “Fashion here is seen as an expression of your lifestyle, and how you might think about so many different things,” she had gone on to say. “We see so many ways to express ourselves through what we wear.”