Shop Blake Lively’s Hair Brand Blake Brown Beauty at Target

Beauty trends come and go, but coveting Blake Lively’s luscious, golden mane lasts forever — or at least that’s been the case for the past two decades. Ever since Lively’s breakthrough role in “The Sisterhood of the Traveling Pants,” her bright, blond hair has been the subject of both envy and inspiration.

A quick search on Google will yield tens of thousands of results for “Blake Lively hair color” and “Blake Lively hairstyles.” Her famed “Gossip Girl” character, Serena van der Woodsen, inspired a hair renaissance of Jennifer Aniston-esque proportions between 2007 and 2012. And on TikTok alone, the discover tag “How to Do Blake Lively Hair” has nearly 5.7 million posts, with tutorials that replicate the star’s signature hairstyle.

Now, the actress and entrepreneur is pouring her most sought-after beauty secrets into a new brand that attempts to bottle the magic of her hair-care routine. Seven years in the making, Blake Brown Beauty is designed to mirror Lively’s own unique hair-care philosophy and follows a strict treatment system that prioritizes shampoo and hair masks, as opposed to the traditional shampoo-and-conditioner formula.

“I was determined to bottle up a premium, salon-quality haircare line that’s cleaner, cruelty free, easier, yummier, more sustainable and more accessible than anything I saw out there,” Lively said in a press release. “Performance was paramount. We were uncompromising, which is why it took an absurd amount of time, but the products show our level of dedication and strict quality control.”

With eight vegan and cruelty-free hair-care products — including a dry shampoo, glam mousse, and treatment mask — the formulas are made to nourish and strengthen, with all hair types (and shopping budgets) in mind; the line’s most expensive product costs $25.

Beginning today, Lively’s hair-care brand, Blake Brown, is available to shop online at Target.com and in stores. Ahead, browse the line’s full product offerings and see more of Lively’s most iconic beauty moments over the years.