Skechers expands legwear distribution deal to Europe

Skechers on Tuesday expanded its long-standing legwear distribution partnership with United Legwear & Apparel Co. (ULAC) to include distribution in the European Union and the United Kingdom.

The license will be managed in these two added territories through ULAC’s newly-formed, wholly-owned subsidiaries in the EU and UK: United Legwear & Apparel Europe BV and United Legwear & Apparel UK Ltd., respectively.

“ULAC has had a successful partnership with Skechers for two decades in North America,” said Isaac Ash, CEO and President of ULAC, explained that the timing was perfect for the addition of these territories to their licensing agreement.

“With the establishment of ULAC Europe B.V. in 2023, it’s a strategic time for Skechers to tap into our capabilities and increase their legwear presence in retailers across these countries.”

As part of the deal, Skechers will now have dedicated showroom space at ULAC Europe B.V.’s headquarters in Amsterdam and in the London showroom, where buyers from key retailers can easily view the legwear collections for men, women and kids.

“Customers’ enthusiastic response to our offering of Skechers-branded socks has paved the way for additional expansion opportunities, including in Europe,” said Michael Greenberg, president of Skechers.

“With a long history together, United Legwear understands the Skechers brand, our need for quality and style, and our consumers. Together, we can bring more comfort to the people of Europe.”

Skechers lifestyle and high-performance socks, encompassing running, golf, basketball, football, and pickleball for men and women, as well as Skechers lifestyle socks for children, are available in Skechers retail stores and retailers across the United States and Europe.