Skechers names footballer Oleksandr Zinchenko as brand ambassador

Skechers has named Premier League Arsenal and Ukrainian National Team defender Oleksandr Zinchenko as a new brand ambassador. 

As part of a long-term deal with Skechers, Zinchenko is set to be featured in multiplatform marketing campaigns, further supporting the growth of Skechers football. Notably, Zinchenko will be lacing up in the Skechers Razor — a lightweight speed boot specifically designed for players seeking a perfect balance of agility, comfort, and touch on the field. 

Skechers football made its debut at the beginning of the 2023/24 season with the signing of Bayern Munich striker Harry Kane. The brand’s collection features three distinct styles available in various colorways for both men and women, with the recent addition of the Diamond Ice Pack. 

“Since launching Skechers football in August, the reception has been incredible as the world has watched Harry Kane have amazing success, scoring more goals this season than any top league player in Europe—in Skechers boots,” said Greg Smith, VP of product development and merchandising for Skechers performance.

“As an elite defender in the Premier League, Zinchenko will be the perfect addition to our roster—a complement to the best striker in the game. Our team illustrates how Skechers football offers a range of boots that deliver innovation, performance and our signature comfort for every type of player, in every position, across the pitch.”

Zinchenko’s journey to Skechers football began as an attacking midfielder with Russian club Ufa, later transitioning to left-back upon joining Premier League powerhouse Manchester City in 2016. With an impressive list of achievements, including four Premier League titles, four EFL Cups, and an FA Cup, Zinchenko signed with Arsenal in 2022 and is now in his second season with the club. He has also been a stalwart for the Ukrainian National Team since 2015, amassing nearly 60 caps to date.

“Skechers may be relatively new to football, but they’re doing everything right, and I really appreciate how much their team focuses on working with athletes to create the perfect boot,” said Zinchenko. “The ‘Razor’ feels wonderful on the pitch and gives me the performance I need to excel—it really is the best boot I’ve ever worn. Proud to be working with Skechers and look forward to helping grow this brand in our sport.”

Beyond the realm of football, Skechers boasts a team of elite athletes as brand ambassadors across various sports, including NBA stars Julius Randle and Terance Mann, golfers Matt Fitzpatrick and Brooke Henderson, as well as pickleball pros Tyson McGuffin and Catherine Parenteau.