Skechers taps footballer Mohammed Kudus as new brand ambassador

Skechers has named West Ham United and Ghana National Team winger Mohammed Kudus as its latest brand ambassador. 

In this role, Kudus becomes a Skechers athlete and will appear in multiplatform marketing campaigns supporting Skechers Football. He will compete and promote Skechers Football boots at UEFA Euro 2024, notably the Skechers Razor football boots from the new Evolution Pack.

“Mohammed Kudus is a sensational player loved by fans around the world, and at age 23 is already known for his talent on the pitch, so he’s the ideal athlete for Skechers,” said Greg Smith, VP of product development and merchandising for Skechers Performance. 

“Along with Harry Kane and our entire team of elite athletes, it’s clear that many of the best and brightest players in the world want to wear comfort that performs. Skechers Football boots offer innovation, performance and comfort that is unmatched on the pitch. As we grow our roster, we’re introducing an expanded range of boots with Academy and Youth styles this summer—a true evolution for Skechers Football going into our second season on the pitch.”

Kudus made his professional debut at age 18 with Danish club Nordsjælland. Next, he signed with Eredivisie club Ajax before moving to Premier League club West Ham United in 2023. On the international stage, Kudus has scored 11 goals through 32 appearances with Ghana since 2019. His accomplishments include multiple selections for the Eredivisie Team of the Month, the CAF Team of the Year, and being named Ghana Footballer of the Year in 2023.

“I’ve been testing and competing in the Skechers Razor for a while now and it’s evident to me that this is the best and most comfortable boot I’ve ever worn,” said Kudus. “It’s the right time to make it official with Skechers, and I look forward to working with their team to help introduce this incredible brand to more players as they take Skechers Football around the world.”

Skechers Football made its debut at the start of the 2023/24 season by signing Bayern Munich’s prolific striker Harry Kane as the first professional to compete in their boots. Since then, the brand has expanded its roster to include Premier League athletes such as Arsenal and Ukrainian National Team defender Oleksandr Zinchenko and Nottingham Forest and Swedish National Team forward Anthony Elanga, among others.