Sorel pops-up at Hudson’s Bay flagships

The Hudson’s Bay announced on Friday the arrival of three exclusive Sorel Footwear pop-up shops at Hudson’s Bay flagship locations in Vancouver, Montreal and at Yorkdale in Toronto.

Now open through January 2024, each pop-up spans 500 to 800 square feet, and reflect the Sorel brand ethos with its emblematic orange hue.

The shops house a range of signature footwear styles from Sorel, including waterproof boots in leather and nylon, as well as timeless silhouettes crafted with suede, wool and shearling, for both women and kids, and an adjacent assortment of men’s styles.

“Hudson’s Bay knows Canadian winters, and our customers trust us to deliver quality footwear that doesn’t sacrifice on style,” said Leith Sinker, SVP footwear, beauty and centre core, Hudson’s Bay. 

“Sorel delivers a stellar selection for the whole family, and these pop-ups create a fun and engaging showcase to explore their newest collections.”

At the heart of the pop-ups, is the latest fall collection from the Columbia Sportswear-owned brand, which highlights the Caribou boot. Engineered for resilience, the Caribou collection stands as a testament to warmth, comfort, and dependable traction, for harsh winter conditions.

“Sorel is proud to be partnering with Hudson’s Bay this season, to bring to life the collection inspired by our Caribou icon,” added Natalie Hayes, Sorel VP global brand marketing. 

“Infusing our seasonal colour of optimized orange in an unexpected way, the installations are designed to bring our product to life in an exciting way for the consumer to experience this fall and winter.”