HAIR APPARENT: Actress and producer Sydney Sweeney has become the global brand ambassador of Kérastase, the luxury hair care brand owned by L’Oréal.
The star of “The White Lotus” and “Euphoria” has received double Primetime Emmy nominations. She will be in the romantic comedy “Anyone But You” and “Madame Web,” an action thriller, due out this year.
“I was drawn to Sydney’s warmth and magnetism, both on and off screen. To me, she is truly fearless – fearless with her hair, beauty and style, fearless with the roles that she takes and fearless about being unapologetically Syd, with so many talents and interests,” Rosa Carriço, global brand president of Kérastase, said in a statement.
“She speaks to her communities with passion, focus and a sense of humor that makes you feel like you instantly know her,” continued Carriço. “This is the Kérastase woman. One who dares, and one who embraces their own journey.”
Sweeney said: “It’s so immense for me to partner with such an iconic brand. For me there is something in beauty about being creative, being myself and being a strong believer in my actions. I feel all the Kérastase campaigns always capture these themes, and of course they are always très, très chic.”
Sweeney will front the brand in a campaign for a new line, called Première, starting Feb. 1.