Nikon Indicates Its APS-C Lens Strategy Is Focused on Entry-Level
Some of Nikon’s most popular and performant DSLRs used the smaller DX format — Nikon’s term for an APS-C sensor. But as it shifted its strategy to mirrorless, all of …
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Tamron’s 11-20mm f/2.8 is Coming to Canon RF in December for $659
Tamron announced that its 11-20mm f/2.8 Di III-A RXD will be available for Canon RF mount in December. Tamron initially said this lens was coming to RF mount back in …
Nikon’s Z50 II Camera Adds Fuji-Like Styles and Robust Video Features
Nikon announced the Z50 II, its second-generation mirrorless APS-C crop-sensor camera that adds a dedicated Picture Control button, the EXPEED 7 processor, and dramatically enhances video capability including 10-bit N-Log …
Laowa 12-24mm f/5.6 Zoom Shift CF, a World’s First Lens, Is Finally Available
Back in July, Venus Optics revealed its Laowa CF 12-24mm f/5.6 Zoom Shift lens for APS-C mirrorless cameras in China, the world’s first shift zoom lens. Months later, the company …
Fujifilm Says it Owns 40% of the Non-Full Frame Camera Market
In an interview with French publication Phototrend, Franck Bernard, the director of the imaging division of Fujifilm France, shared a lot of interesting information about Fujifilm’s market performance, latest cameras, …
The Fujifilm X-M5 is the X-Series’ Lightest and for the ‘Camera Curious’
Fujifilm announced the X-M5, a mirrorless interchangeable lens compact camera that is the lightest in the X-Series and is designed to appeal to new and emerging content creators who want …
Fujifilm X-M5 First Impressions: A Surprisingly Powerful Little Hybrid
Fujifilm’s new entry-level X-M5 is very affordable and that is a good thing because mirrorless cameras are expensive. At a cursory glance, it feels like every smartphone and mirrorless camera …
The Sigma 10-18mm f/2.8 DC DN is Coming to Canon RF Mount
Following the announcement that Canon would allow Sigma and Tamron to release lenses for its APS-C cameras, Sigma is bringing the 10-18mm f/2.8 DC DN Contemporary lens to Canon’s mirrorless …
New $999 Sony ZV-E10 II Aims to Live Up to the Promise of its Predecessor
Sony’s new ZV-E10 II camera is aimed at content creators and vloggers and promises significant improvements over its predecessor. The Sony ZV-E10 launched in the summer of 2021 and proved …
The Laowa CF 12-24mm f/5.6 is the World’s First Zoom Shift Lens
After a series of teasers on Chinese social media, Venus Optics has officially revealed its new Laowa CF 12-24mm f/5.6 Zoom Shift lens designed primarily for APS-C mirrorless cameras. Unlike …