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Benedetto Vigna

Ferrari Exec Nearly Duped By Deepfake Voice Of CEO Benedetto Vigna In Scam Attempt

by Nevil Nickel
Ferrari Exec Nearly Duped By Deepfake Voice Of CEO Benedetto Vigna In Scam Attempt

Photo: John Lamparski (Getty Images) It seems that everyone has become the target of scams nowadays, even executives in the automotive industry. A scammer attempted to deceive an unnamed Ferrari …

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Ferrari’s success as a luxury brand comes down to five secrets

by Nevil Nickel
Ferrari’s success as a luxury brand comes down to five secrets

In the world of luxury, Hermès is arguably the gold standard. Its sales are growing double digits even as other luxury companies post declines or dramatically slower growth. Wealthy customers lucky …

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Ferrari Thinks $7,500 Battery Subscription Will Help Resale Value

by Nevil Nickel
Ferrari Thinks ,500 Battery Subscription Will Help Resale Value

Photo: Ferrari Ferrari plans to offer a $7,500 annual battery subscription for its hybrid and future all-electric vehicles. The extended warranty service is intended to ease concerns about range degradation …

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Ferrari CEO Benedetto Vigna: All-electric model preserves ’emotion’

by Nevil Nickel
Ferrari CEO Benedetto Vigna: All-electric model preserves ’emotion’

Ferrari’s all-electric model won’t be launched for over a year, but early tests indicate it has all the driving traits and emotion of a true Ferrari, according to Ferrari CEO …

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Scuderia Ferrari Partners With Hewlett Packard Because It Hopes To One Day Be As Reliable As A Printer

by Nevil Nickel
Scuderia Ferrari Partners With Hewlett Packard Because It Hopes To One Day Be As Reliable As A Printer

Image: Scuderia Ferrari After decades of sipping from the overflowing chalice that was Marlboro tobacco title sponsorship, Scuderia Ferrari and Philip Morris were forced to part ways when tobacco sponsors …

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Ferrari Insists Its EVs Will Be Louder Than Tesla’s

by Nevil Nickel
Ferrari Insists Its EVs Will Be Louder Than Tesla’s

Ferrari CEO Benedetto Vigna says the automaker’s future electric vehicle will not be quiet like other EVs. This shouldn’t come as a surprise to anyone. Italians are traditionally not quiet …

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