Bricks over clicks as shops come back into fashion in Europe
By Reuters Published October 28, 2024 The rise of online shopping has led to swathes of store closures, casting doubt over the future of retail malls and high streets, but …
Decathlon
Upcycled backpack brand La Virgule raises €1 million
Translated by Nicola Mira Published October 16, 2024 French brand La Virgule, specialised in upcycled backpacks and bicycle bags, has recently raised €1 million to finance the development of its …
Decathlon revisits its 90s archives with French rapper Disiz
Translated by Roberta HERRERA Published September 12, 2024 Following the excitement of the Paris 2024 Olympics, Decathlon is capitalising on the back-to-school period by embracing a streetwear revival. The French …
How sports brands are embracing athletes with disabilities
Translated by Roberta HERRERA Published Sep 9, 2024 During the 12-day Paralympic Games hosted in Paris, the global spotlight was cast on the extraordinary feats of 4,400 athletes from across …
5 shopping deals and debuts this weekend July 20/21 in Hong Kong
The good news for fans is that they can shop the brand at its first offline retail space – a pop-up on the second floor of Central Market open from …
Decathlon launches investment subsidiary to drive diversification
Translated by Nicola Mira Published Jul 12, 2024 French sporting goods retailer Decathlon unveiled its new strategic plan and revamped visual identity earlier this year, and has now announced the …
UK’s Unmade is acquired by Hi-Tech Apparel
A majority stake in UK Software company Unmade has been acquired by global garment maker Hi-Tech Apparel as it continues to expand. Unmade The software business enables sportswear brands such …
Fashion Pact names Óscar García Maceiras of Inditex as steering committee co-chair
Translated by Nicola Mira Published Jun 11, 2024 A fast-fashion giant has replaced another at the head of Fashion Pact. The consortium’s former co-chair, Helena Helmersson, was ousted as CEO …
Decathlon unveils its first neoprene-free wetsuit in Hendaye, France
It took Decathlon and its American partner Yulex more than two years and 50 test formulas to develop a foam for wetsuits made entirely from natural materials, namely rubber from …
The Beaumanoir Group’s plan to put Boardriders back on top in Europe
Translated by Cassidy STEPHENS Published Jun 5, 2024 Beaumanoir is getting into sport. Last February, the Breton group, owner of Cache Cache, Bonobo, La Halle, Morgan and more, announced its …