Fujifilm has new firmware updates for four X Series cameras, bringing its Reala Ace film simulation to the X-H2, X-H2S, X-T5, and X-S20 models. Reala Ace was introduced to the …
Fujifilm reportedly held a color film launch event in China where it announced it would restart the production of its C200 and C400 color negative film through production partner Yes!Star. …
Fujifilm announced the Instax Wide 400, the latest in the Wide series that captures large, 3.4 x 4.25-inch instant prints. The new instant camera is a literal handful in order …
Viltrox has been busying itself with full-frame Z-mount releases over the last year, building upon the core of its business which has been centered around APS-C. In fact, the last …
“Medium Format cameras can’t shoot sports, action, and wildlife,” they said. Well, maybe now they can. Fujifilm worked very hard to elevate its GFX line to be the most versatile …
While photographers can still get their hands on the Fujinon XF 18-55mm f/2.8-4 R LM OIS lens, it will no longer be the kit lens of choice for Fujifilm cameras, …
The Fujifilm XF 18-55mm f/2.8-4 R LM OIS was truly a legendary kit lens. It broke the stereotype of bare-bones kit lenses that came packaged with slow apertures and pedestrian …
Following in the wake of Fujifilm’s massive week of announcements, I’ve noticed a trend in the commentary online that basically boils down to this: “Why would I pay that much …
Leading up to mid-week, it felt like the industry was holding its breath — and for good reason. Fujifilm and Sigma came out swinging with some major releases. So what’s …
Since launching its medium-format GFX system in early 2017, Fujifilm has rapidly expanded the series regarding cameras and lenses. The new GFX 100S II is the seventh GFX camera and …