The XF 16-50mm f/2.8-4.8 R LM WR is Fujifilm’s New Kit Lens
As hinted at earlier this year in Tokyo, Fujifilm is moving on from the 18-55mm f/2.8-4 lens — which has achieved legendary status among kit lenses — in favor of …
Fujifilm
If You Care Most About Image Quality, Good Luck Finding a Better Camera Than the GFX 100S II
Fujifilm has announced the GFX 100S II, its lightest and most affordable 100-megapixel camera (102 megapixels, to be precise). For photographers who only care about stills and prioritize image quality …
The New Fujifilm X-T50 is More Than a (Very) Pretty Face
The Fujifilm X-T50 combines the classic camera styling of the wildly popular X100VI with the flexibility of an interchangeable lens X Series camera. It is designed for burgeoning photographers who …
Hands-On With The Fujifilm X-T50: An X-T5 Lite, or Something More?
Fujifilm is consistently updating its line of mirrorless cameras to make use of the latest film simulation modes and sensor technology. It is no surprise, then, that it has released …
Here’s What It Took to Get Your Hands on a Limited Edition Fujifilm X100VI
Getting a regular Fujifilm X100VI is challenging enough, with Fujifilm struggling to keep up with massive demand. However, acquiring the X100VI Limited Edition camera? That’s next to impossible. With just …
Fujifilm’s Camera Profits Soar on the Backs of Instax and the X100 Series
Fujifilm published its financial report from April 2023 to March 2024 and its professional imaging division saw a huge leap in revenue: it earned 172.1 billion yen (about $1.1 billion), …
Fujifilm Teases Two Cameras and Lenses for X Summit Next Week
Fujifilm, continuing its torrid pace of new product announcements, appears poised to announce new cameras and lenses next week in Sydney, Australia. Fujifilm’s X Summit Sydney 2024 will occur next …
Fotodiox’s Clever New GFX Stitching Adapter Digitizes 4×5 View Cameras
Fujifilm GFX owners can easily mount their medium-format mirrorless camera to any large-format 4×5 view camera with a Graflok back using Fotodiox’s new 4×5 GFX Stretch Stitch Adapter. The adapter …
For Many Photographers, the Experience Matters More Than Features and Specs
I’ve always been fascinated by the latest and greatest technology, and that obsession has carried over to photography ever since I picked up my first camera. However, as cameras have …
Fujifilm X100VI Review: Joy Masquerading as a Camera
It is highly unlikely that you have not heard of the Fujifilm X100VI. Similarly, you’ve probably seen some polarizing discourse around it. For some reason, it’s seemingly only appropriate to …